All posts tagged Zynga

TWTW Gaming: Zynga wants to be like Xbox Live

Zynga want to be a gaming network, a lot like Xbox LiveSocial gaming giant Zynga has revealed intentions to be a mobile gaming network.

Speaking at All Things D’s D10 conference, Zynga’s founder and CEO Mark Pincus told of how the company “want to be a gaming network, a lot like Xbox Live”

Zynga have built up an impressive portfolio of games across numerous social and mobile platforms, most notably, Facebook and iOS. The desire to become a gaming network of the scale Pincus suggested, could see the company look to connecting gamers on both Zynga and non-Zynga titles alike.

The company has seen substantial growth through acquisitions of successful titles such as Words with Friends and Draw Something. With Draw Something suffering dwindling numbers in it’s user base however, the Californian game company may wish to take a little more care with it’s cash, if it wants to make any moves towards becoming a successful gaming network.

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by TheJW on June 1, 2012  •  Permalink
Posted in Gaming
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Posted by TheJW on June 1, 2012

http://social-gadget.com/2012/06/01/zynga-wants-to-be-like-xbox-live/

TWTW Gaming: Draw Something to add Brand-Sponsored words.

Draw Something Brand SponsoredHot Not so hot, Pictionary inspired game, Draw Something is to add brand sponsored words to pull in some more revenue.

Last month the game had amassed a mind-blowing 50 million downloads, with 14 million daily active users. By the end of the same month, that number had fallen by 4 million. Since Zynga‘s acquisition of the game’s developer OMGPop, the Farmville creator has seen a massive 38% drop in it’s stock.

To make sure the purported $180m spent on acquiring OMGPop sees some return; Zynga are looking to partner with brands to insert their paid terms into the game. The NHL has been the among the first to sign up reports AdAge, sponsoring such words as puck, slapshot and Zamboni.

Whether many more companies will pay to be included in Draw Something (with it’s dwindling popularity) remains to be seen. Regardless, it is probably fair to expect an update over the next few weeks as the new brand-sponosored words are added.

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by TheJW on May 4, 2012  •  Permalink
Posted in Gaming
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Posted by TheJW on May 4, 2012

http://social-gadget.com/2012/05/04/draw-something-to-add-brand-sponsored-words/

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