HD streaming will be available on PC and Mac in full 1080p. Samsung and LG Blu-ray players and smart TVs, along with the Xbox 360 will also get the HD goods, although only in 720p. For the moment PlayStation 3 users will not be able to stream HD content, although Lovefilm say they are working hard to change this.
Key titles available in HD include Apocalypse Now, Gnomeo & Juliet, Planet Earth and Lost – with more to be added at a later date.
Lovefilm has always had an impressive catalogue of movies and shows, but stream quality often lagged behind it’s competitors.
Netflix, Lovefilm Instant’s closest competitor, has offered HD streaming since it debuted in the UK in January, luring away many of Lovefilm’s customers. Netflix’s catalogue is not as strong as Lovefilm however, so with the introduction of HD video to Lovefilm Instant, the Amazon owned company may yet prove it’s dominance in the market.
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