Welcome to the latest component of Social Gadget – App Focus, where we take a weekly look at the most interesting, useful, fun, quirky and generally just great social apps available. This week, we’re looking at Flipboard.

Image via CrunchBase

Flipboard creates a digital magazine tailored for you from the information you wish to view. This includes full integration from your twitter, Facebook and Tumblr feeds along with a number of image based sharing sites/apps including instagram. In addition, Flipboard has cleverly set up deals with a great many publishers to share their content as well, allowing you to select your interests from a wide range of sources. Niche journals such as National Geographic, Rolling Stone and Glamour magazine, right up to your run off the mill newspapers such as The Guardian all have content to be viewed should you so chose.

It is the way content is viewed that is spectacular though.

Articles, tweets and photos are displayed magnificently; really bringing the content to life. By ‘flipping’ between pages you view your feeds and can favourite posts to receive similar content in the future. If interested in a particular article or photo simply click it to read it in full. The delivery is flawless and really adds something to each posting. By being connected to your social networks you can post, comment, ‘like’ and ‘retweet’ articles all from within the app at the touch of a button which is a really neat addition.

Providing a new and fresh way to view the material that matters to you most is always welcomed. Flipboard handles this sublimely making it definitely one to check out!

Flipboard is available free for iPhone and iPad on the app store.