credit: googlol.freeoda.com

Google has revealed that it has applied for some interesting top level domains (TLDs), as the three month long application window to The Internet Corporation for Assigned Names and Numbers (ICANN) closed last week.

Speaking on the official Google blog, the company’s Chief Internet Evangelist, Vint Cerf told of how Google’s applications fall into 4 categories:

• Google trademarks, like .google
• Domains that relate to their core business, such as .docs
• Domains that will improve user experience, such as .youtube, so YouTube channels and genres can be identified more easily
• Domains that Google believes have interesting creative potential, like .lol

With the majority of webpages falling under the .com TLD, Google hope that by introducing more choice to domain names, we shall see “more diverse – and perhaps shorter – signposts in cyberspace”