Last month the game had amassed a mind-blowing 50 million downloads, with 14 million daily active users. By the end of the same month, that number had fallen by 4 million. Since Zynga‘s acquisition of the game’s developer OMGPop, the Farmville creator has seen a massive 38% drop in it’s stock.
To make sure the purported $180m spent on acquiring OMGPop sees some return; Zynga are looking to partner with brands to insert their paid terms into the game. The NHL has been the among the first to sign up reports AdAge, sponsoring such words as puck, slapshot and Zamboni.
Whether many more companies will pay to be included in Draw Something (with it’s dwindling popularity) remains to be seen. Regardless, it is probably fair to expect an update over the next few weeks as the new brand-sponosored words are added.